May 20, 2019

Application deadline extended


8 weeks, online
4–6 hours per week

Program FEES

CHF 2,950 ($2,950)

CHF 2,750 ($2,750)*

* for IMD alumni

Flexible payment available

How can big data give you a strategic advantage?

Every business seeks to create value, leverage opportunities, and avoid threats—but only the most nimble and profitable organizations know how to harness the data at their fingertips to unlock these insights and stay ahead of the competition.

Business Analytics for Leaders (BAL) from IMD is the latest online learning program to help you develop a strategic, high-level understanding of big data and digital analytics and their practical applications. During this eight-week, multi-modular program, you’ll combine individual assignments, virtual group work, case studies, personalized feedback from your program coach, and more to learn how to put digital analytics at the core of your business.


The majority of companies surveyed in 2019 feel greater urgency to invest in big data and artificial intelligence.



More than half of companies are spending more than $50 million on big data and AI in 2019.



By 2020, the number of Data Science and Analytics job listings is projected to grow by 15% to nearly 2.75 million.


After you complete the Business Analytics for Leaders program, you will have gained the ability to pinpoint where your organization is placed on the data strategy spectrum. You will be able to compare your business analytics capabilities to that of other organizations, as well as develop a digital analytics roadmap to position your organization.


Your Learning Journey

Learning Journey

Learning Journey

Program Topics

IMD’s Business Analytics for Leaders (BAL) program is eight weeks long and delivered online. Throughout the program, you’re encouraged to apply what you learn in your work context so you can start putting digital analytics at the core of your business right away.

What is Big Data & How are Data Categorized?

What Are Analytics and Why Are They Useful?

Data Analytic Models to Design New Products
and Predict Consumer Choice

Artificial Intelligence and Machine Learning

How is your firm using Data Analytics?

What is your Data Analytics strategy?

How Data Analytics ready is your firm?

Big picture


Industry Applications

Through multi-industry examples, you’ll see how the theories you are learning have impactful practical applications.

Red Roof Inn
Industrial Farming

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Program Faculty

Amit Joshi


Digital Marketing & Strategy

Amit Joshi is a Professor of Digital Marketing and Strategy at IMD. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. Previously an award-winning professor and researcher at the University of Central... More info


In addition to learning from our expert faculty, you will also have a dedicated coach who will interact with you throughout your journey. You’ll connect via webinars, in writing, in moderated group discussions, and in daily office hours over all eight weeks to ensure you receive a highly individualized experience.


Business Analytics for Leaders Program-Certificate


Upon successful completion of the program, IMD grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.


Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of IMD Business Analytics.


Early applications are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to know more.

Is your company part of IMD’s Corporate Learning Network (CLN)? If so, please apply by clicking the button below:


IMD Corporate Learning Network (CLN) members receive a number of complimentary seats in addition to a wide range of further benefits and services.
If you are applying via your corporation, please check internally that you are eligible to apply before submitting your application.

If you are not sure whether your company is a CLN member, please Click here.

Business Analytics for Leaders is part of the IMD Digital Transformation programs.
Click here to learn how you can earn your Digital Excellence Diploma.